But it stems from another place that I never quite celebrated while growing up in Wisconsin as a first-generation Indian American. After visiting Jaipur, India in 2010 as an adult, the thought of owning my story and upbringing became clear. For the first time, I wanted to reclaim those years and really celebrate my culture and pass on those traditions and heirlooms to anyone who may or may not feel the same way. It took me a minute, but when I got there, the juices started flowing and the inspiration was limitless.
Yet, inspired is an understatement. The elevated level of self-care in India and their devotion to ritualistic daily practices sparked the idea for Ranavat, a botanical skincare collection that drives connection. Kings and queens of Rajasthan wanted to live forever (don’t we all), and they used ancient elixirs and potions to help them get there. But when I think of royals, I don’t consider them elitists - I don’t connect with that. These are men and women who served their community and kept track of their kingdom.
With that in mind, I revealed Ranavat in 2017 because I truly believe that right now, more than ever, we want to feel something. A product is a product. I know that. You know that. There’s enough out there in the world that can take us from point A to point B.